There's a very useful discussion about whether you should think of falling markets as an opportunity or a big no no.

有一个非常有用的讨论是关于你是否应该将下跌的市场视为一个机会或一个大的不。

Shawn then says that the third reason for falling market share is that the advertising is speaking to the wrong customers.

肖恩接着说，市场份额下降的第三个原因是广告面向了错误的客户。

As in the formal meeting, Shawn says that there are three reasons for the falling market share, or the decreasing market share.

和在正式会议上一样，肖恩说市场份额下降的原因有三个，或者说市场份额下降。

In other words, after Shawn finishes talking about the falling market share, Hannah will begin talking about the focus groups that she conducted.

换句话说，在肖恩谈完市场份额下降后，汉娜将开始谈论她主持的焦点小组。

In this case Chris is talking about a downward trend, meaning that the market share for Vision Corp. is falling, or becoming less over time.

在这种情况下，Chris 谈论的是下降趋势，这意味着 Vision Corp. 的市场份额正在下降，或者随着时间的推移变得越来越少。