主页横幅 (Hero Image) 是网页设计的一个专业术语，一种特殊的网页广告。主页横幅是一个较大的横幅图片，放置在首页面的醒目位置。

主页横幅往往是针对网站访问者遇到的第一视觉页面，其目的是要提出一个该网站最重要的内容进行概述。主页横幅往往由图像和文本构成，可以是静态或动态的内容。

Hero image is a term used in web design for a specific type of web banner. A hero image is a large banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site and its purpose is to present an overview of the site's most important content. A hero image often consists of image and text, can be static or dynamic (e.g. a rotating list of images and/or topics).