Professor: That's a good question, and well I don't want to pretend that W… MBWA is some sort of, um, replacement for other methods of customer research.

教授：这是一个很好的问题，好吧，我不想假装 W… MBWA 是某种，嗯，替代其他客户研究方法的方法。

So with that in mind, I want to describe a very simple method of researching customer preference, and it is becoming increasingly common, it's called MBWA which stands for managing by wandering around .

因此，考虑到这一点，我想描述一种非常简单的研究客户偏好的方法，它正变得越来越普遍，它被称为 MBWA，代表四处游荡的管理。