Three groups discriminated by risk attitude are Risk averter, Risk balancer and Risk lover. 以风险态度区隔市场,得到风险趋避型、平衡型及爱好型三族群。
Risk averter prefers bank deposit and insurance, Risk lover prefers foreign exchange and stock and Risk balancer prefers futures. 而风险趋避型较偏好银行存款和保险,风险爱好型较偏好外汇和股票,风险平衡型偏好期货。