So how is Primark expanding without online shopping?

那么，Primark 在没有开通网上购物的情况下是如何扩张的呢？

If you're shopping on Primark's website, you'll quickly discover that you can't.

如果你在 Primark 的网站上购物，你很快就会发现你已经没得买了。

This is the economics of Primark.

本期视频就是关于 Primark 的经济学研究。

Is driving two hours from Toronto to Buffalo to shop at Primark worth it?

从多伦多开车两小时到布法罗去 Primark 购物值得吗？

Primark lures consumers with beauty, home, and travel products similar to a department store.

Primark 以类似百货商店的美容、家居和旅游产品吸引消费者。

But last year, European fast fashion retailer Primark made 9.5 billion in sales revenue without a single penny from online shopping.

但去年，欧洲快时尚零售商 Primark 在没有一分钱网上购物的情况下，实现了 95 亿欧元的销售收入。

Primark have just stayed right from the beginning, we don't think we can make money out of e-commerce.

Primark 从一开始就保持不变，我们不认为我们能从电子商务中赚钱。

And there's another bonus for Primark.

Primark 还有另外一个好处。

House of Fraser, along with Debenhams and Marks and Spencer, occupy less elevated ranks between them and fast-fashion retailers such as Primark.

弗雷泽百货 (House of Fraser) 、德本汉姆百货 (Debenhams) 和玛莎百货 (Marks & Spencer) 的等级稍逊于前两家百货以及普利马克 (Primark) 等快时尚经销商。

So Primark still has some cost to maintain its website but it's cheaper than running a true online shop.

所以 Primark 仍然有一些维护网站的成本，但这比经营一家真正的网上商店要便宜。

Instead of traditional online shopping, in 2022, Primark launched a trial service called, Click and Collect in select UK stores.

2022 年，Primark 在英国部分商店推出了一项名为“点击提货”的试用服务，取代了传统的网上购物。

What we like to say about Primark here in the US is that we're all treasure without the hunt.

在美国，我们想说的是，我们都是不需要狩猎的宝藏。

To carry this vast selection of items, Primark finds large retail spaces because it relies on selling a lot.

为了销售如此多的商品，Primark 找到了大型零售场所，因为它依赖于大量销售。

Primark opened its first US store in Boston back in 2015.

2015 年，Primark 在波士顿开设了第一家美国门店。

After years of experimentation, Primark learned it would have to change to succeed in the US.

经过多年的试验，Primark 认识到，要想在美国取得成功，就必须做出改变。

But Primark didn't budge, even as consumers urged for it to offer online shopping and even after its revenue dropped by almost 2 billion pounds.

尽管消费者敦促 Primark 提供在线购物服务，且尽管其收入下降了近 20 亿英镑，但 Primark 并没有让步。

But when Primark opened its stores across the northeast, it struggled to find the right store density.

但当 Primark 在东北地区开设门店时，却很难找到合适的门店密度。

The culture of Primark has always been to take our time and to test and learn.

Primark 的文化一直是花时间去测试和学习。

Last year, Primark made about 9.5 billion in sales revenue in part by selling a lot of things at low profit margins.

去年，Primark 的销售收入约为 95 亿美元，部分原因是该公司以低利润率销售了大量产品。

Various furores in the 1990s and afterwards over the working conditions of people making goods for firms such as Nike, Walmart and Primark badly damaged brands.

从上世纪90年代起，耐克、沃尔玛和Primark等公司员工工作条件引起的各种轩然大波严重损害了这些品牌。