Rational people are aware of this.

理性的人都能意识到这一点。

They are always polite and rational people. They are firm, but flexible.

他们通常都是谦恭有礼，理性，坚持己见却又灵活变通。

Rory Sutherland wrote, " Irrational people are much more powerful than rational people."

罗里·萨瑟兰写道：“不理智的人要比理智的人强大得多。”

Well, lots of people do believe food superstitions, including otherwise rational, scientific people.

好吧，很多人在食物方面迷信，包括其他理性的科学人士。

Classical economic theory suggests that this idea wouldn't work since rational people would pick the brownie.

古典经济学理论认为，这个想法行不通，因为理性的人会选择巧克力蛋糕。

They are always polite and rational people.

他们总是有礼貌和理性的人。

Because rational people make decisions by comparing costs and benefits, they respond to incentives.

因为理性的人通过比较成本和收益来做出决策，所以他们对激励措施做出反应。

Rational people systematically and purposefully do the best they can to achieve their objectives, given the available opportunities.

理性的人有计划、有目的地尽其所能实现他们的目标，因为有机会。

Rational people know that decisions in life are rarely black and white but usually involve shades of gray.

理性的人知道生活中的决定很少是黑白分明的，但通常涉及灰色的阴影。

Rory Sutherland wrote, " Irrational people are much more powerful than rational people." He gave two reasons why this is so.

罗里·萨瑟兰 (Rory Sutherland) 写道，“非理性的人比理性的人强大得多。”他给出了两个原因。

When deciding how safely to drive, rational people compare, perhaps unconsciously, the marginal benefit from safer driving to the marginal cost.

在决定如何安全驾驶时，理性的人会将更安全驾驶的边际收益与边际成本进行比较，或许在不知不觉中。

All the rational people can figure out that those specialists have been bribed by pharmaceutical companies and hence their comments and recommendations are in the interest of those companies.

所有理性的人们都会认为医药公司给了专家好处，只有这样，专家的意见和建议才会有利于这些公司。

Perhaps even worse, is stoning often comes after what most of us rational and compassionate people might see as paltry crimes – or not even a crime at all.

也许更糟糕的是， 石刑往往发生在我们大多数理性和富有同情心的人可能认为微不足道的罪行之后—— 甚至根本不是犯罪。