Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918 –May 14, 1987) was an American actress and dancer. She achieved fame during the 1940s as one of the era's top stars, appearing in a total of 61 films over 37 years. The press coined the term "love goddess" to describe Hayworth after she had become the most glamorous screen idol of the 1940s. She was the top pin-up girl for GIs during World War II.