魔方，在**称为魔术方块，在香港称为扭计骰，为由匈牙利建筑学教授暨雕塑家鲁比克·艾尔内于1974年发明的机械益智玩具，最初的名称叫Magic Cube，1980年Ideal Toys公司于贩售此玩具，并将名称改为Rubik's Cube。

魔方在1980年代最为风靡，至今未衰。截至2009年1月，魔方在全世界售出了3亿5千多万个。面世不久后，很多类似的玩具也纷纷出现，有些出自发明人鲁比克，包括二阶、四阶和五阶版本的魔方；有些则是出自他人之手。

Rubik's Cube is a 3-D combination puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 via businessman Tibor Laczi and Seven Towns founder Tom Kremer, and won the German Game of the Year special award for Best Puzzle that year. As of January 2009, 350 million cubes had been sold worldwide making it the world's top-selling puzzle game. It is widely considered to be the world's best-selling toy.