In that case, I would answer with my social identity, and check the box for " black."

这样的话，我就会写上我的社会身份，在“黑人”那一栏里打个勾。

His name is Americus Reed. He teaches at the Wharton School, where he studies brands and social identity.

这位营销学教授名为亚美利卡斯·里德。他在沃顿商学院任教，研究品牌和社会身份。

And how could they make scientific findings about my genes if I put down my social identity as a black woman?

那么他们会对我的基因有怎样的研究结果，如果我写上了" 黑人女性" 的社会身份？

It was more of a social identity.

这更像是一种社会认同。

I'm aware that my social identity is always on display.

我知道我的社会身份总是在展示。

The answer that came to Tajfel and his colleagues was social identity.

Tajfel 和他的同事们的答案是社会认同。

Collective behaviour like chanting is, more than anything, a way to express social identity and the values of that group.

像吟唱这样的集体行为， 最重要的是，是一种表达社会身份和该群体价值观的方式。

Jacqueline says they recorded songs from their parents' record collections onto tape. And it seems that this process helped create their musical and social identity.

杰奎琳说他们还把父母收藏的唱片刻录到磁带上。这一过程有利于帮助他们建立音乐品位和社会认同。

We see this more social function of conspiracy beliefs in the fact that people believe in them or not as being part of their social identity.

阴谋论的社会功能更多体现在人们是否相信它是他们社会身份的一部分。

Finally, and most importantly, research shows that one of the best ways to mitigate the bystander effect is to build a shared social identity.

最后，也是最重要的是，研究表明，减轻旁观者效应的最佳方法之一是建立共享的社会认同。

And this can lead to what Erving Goffman called a stigma: a powerfully negative sort of master status that affects a person’s self-concept, social identity, and interactions with others.

这会导致欧文戈夫曼所说的污名化：一种强烈消极的主人地位，它会影响一个人的自我概念、社会认同以及与他人的互动。

Observing groups of undergraduate students, psychologists at the University of Sussex noticed differences in behavior when subjects perceived themselves as individuals sharing only physical space with others, as opposed to sharing some sort of social identity.

苏塞克斯大学的心理学家们对一群大学生进行了观察，发现了受试者在将自己看做个体、与他人只是共享物理空间时，和与他人共有某种社会认同时的行为差异。

So next time you hear a thousand people yelling... to the referee, remember that it's because they're bonding with each other, affirming their social identity and using an ancient technology to record knowledge.

所以下次你听到一千人向裁判大喊大叫时，请记住这是因为他们彼此联系在一起，确认他们的社会身份并使用古老的技术来记录知识。