The company says it wanted to emphasize the experience of visiting a physical bookstore so its new strategy strips stores of the cookie-cutter look and feel that had helped the chain grow its revenue and store count.

该公司表示，它希望强调参观实体书店的体验，因此它的新战略剥离了门店千篇一律的外观和感觉，而这种外观和感觉曾帮助该连锁店增加收入和门店数量。