Other studies have postulated that the sunk cost effect can be explained by loss aversion.
其他研究假设,沉没成本效应可以用损失规避来解释。
单词 | Sunk cost effect |
释义 |
Sunk cost effect
原声例句
简单心理学 Other studies have postulated that the sunk cost effect can be explained by loss aversion. 其他研究假设,沉没成本效应可以用损失规避来解释。 简单心理学 This tendency to keep committing to a less desirable situation is known as escalation of commitment, and often goes hand-in-hand with sunk cost effects. 这种持续致力于一个不理想情况的趋势被称为承诺升级,它经常与沉没成本效应同时发生。
中文百科
沉没成本 Sunk costs(重定向自Sunk cost effect)
在经济学和商业决策制定过程中,会用到“沉没成本(Sunk Cost)”(或称沉淀成本或既定成本)的概念,代指已经付出且不可收回的成本。沉没成本常用来和可变成本作比较,可变成本可以被改变,而沉没成本则不能被改变。在微观经济学理论中,做决策时仅需要考虑可变成本。如果同时考虑到沉没成本(这被微观经济学理论认为是错误的),那结论就不是纯粹基于事物的价值作出的。 举例来说,如果你预订了一张电影票,已经付了票款且假设不能退票。此时你付的价钱已经不能收回,就算你不看电影钱也收不回来,电影票的价钱算作你的沉没成本。
英语百科
Sunk costs 沉没成本(重定向自Sunk cost effect)
![]() In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs (also known as retrospective costs) are sometimes contrasted with prospective costs, which are future costs that may be incurred or changed if an action is taken. Both retrospective and prospective costs may be either fixed (continuous for as long as the business is in operation and unaffected by output volume) or variable (dependent on volume) costs. However, many economists consider it a mistake to classify sunk costs as "fixed" or "variable." For example, if a firm sinks $400 million on an enterprise software installation, that cost is "sunk" because it was a one-time expense and cannot be recovered once spent. A "fixed" cost would be monthly payments made as part of a service contract or licensing deal with the company that set up the software. The upfront irretrievable payment for the installation should not be deemed a "fixed" cost, with its cost spread out over time. Sunk costs should be kept separate. The "variable costs" for this project might include data centre power usage, etc. |
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