Vanity domain

In the Domain Name System (DNS), a vanity domain is a domain name whose purpose is to express the individuality of the person on whose behalf it is registered. This contrasts with domain names which resolve to an organisation (e.g. a company) or a service that organisation offers. Vanity domains may be compared with vanity car registration plates, which similarly identify their owner as an individual and not just someone relying on another organisation's services.