Veniero's

Veniero's Pasticceria & Caffé is an Italian bakery that was established in 1894, and is located at 342 East 11th Street (between First Avenue and Second Avenue), in the East Village neighborhood of Manhattan, New York City.

Founded by Antonio Veniero of Sorrento, the bakery was opened as a pool emporium and caffé where Veniero served his baked products to customers. The demand for his pastries and cakes won him awards in Rome, Bologna and the New York World's Fair. The bakery has been continuously owned and operated by the Veniero family since its founding. The bakery is still owned and operated by the Veniero family, with a notable change over the years being the addition in 1984 of an adjoining warm enclave, with a ceiling of stained-glass panels and the original pressed tin. Frank Zerilli changed the oven from coal to gas by the 1980s as well, and more recently Veniero's began selling carb-free cheesecakes and sugar-free cookies.