And also, I realized that brand equity was starting to become a topic of conversation.
而且，我意识到品牌资产开始成为话题。
| 单词 | Brand equity |
| 释义 |
Brand equity
原声例句
斯坦福公开课：谈判术 And also, I realized that brand equity was starting to become a topic of conversation. 而且，我意识到品牌资产开始成为话题。 斯坦福公开课：谈判术 I wrote my first book sort of defining brand equity and my second book how do you manage brand equity. 我写了我的第一本书定义品牌资产和我的第二本书你如何管理品牌资产。 2023-41 Meanwhile, the luxury market, buoyed by brands such as Louis Vuitton and Gucci, underscores the enduring allure of exclusivity and the nuances of brand equity. 与此同时，在路易威登和古驰等品牌的推动下，奢侈品市场凸显了独特性的持久吸引力和品牌资产的细微差别。 精选英语短文 " McDonald's knows exactly what 'works, ' where the brand 'equity' is and what they would rather not discount, " said John Gordon, a restaurant consultant with Pacific Management Consulting Group. 太平洋管理咨询集团的餐厅顾问约翰戈登说：“麦当劳确切地知道什么'有效'，品牌'资产'在哪里以及他们宁愿不打折的东西。”
中文百科
品牌权益品牌权益是一种战略意义很高但又难以量化的概念。很多专家发展出了各种品牌权益的定义，以及相对应的分析工具，但是目前营销界还不存在一个普遍共识(O. I. Moisescu)。 衡量品牌的价值一般涉及到两个概念：品牌资产和品牌权益。品牌资产是品牌未来的盈利能力的现值(present value)，来自消费者的购买偏好(Keller 1993)，品牌权益是品牌未来盈利扣除掉与品牌相关后的“留存收益”现值。 品牌资产 = 品牌负债 + 品牌权益 这里的“资产”、“权益”的概念显然直接借鉴自公司财务方法，这种处理使品牌估值很方便地与公司财务管理的传统体系对接。品牌资产与品牌权益的估值使营销费用的资本化(capitalization)拥有了直观的依据，将企业传统观念中的“营销费用”转变为“营销投资”(Bluemelhuber)。
英语百科
Brand equity 品牌权益Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. |
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