Brand stretching or brand extension is when a company uses an existing brand name for new types of product.
品牌延伸或品牌延伸是指公司将现有品牌名称用于新型产品。
| 单词 | Brand stretching |
| 释义 |
Brand stretching
原声例句
Business Vocabulary in Use Advanced 3rd Ed Brand stretching or brand extension is when a company uses an existing brand name for new types of product. 品牌延伸或品牌延伸是指公司将现有品牌名称用于新型产品。 Business Vocabulary in Use Advanced 3rd Ed Brand stretching can lead to brand dilution, making the brand less powerful, and thus can damage the core – main – brand. 品牌延伸会导致品牌稀释，削弱品牌的影响力， 从而损害核心——主要——品牌。
中文百科
延伸品牌 Brand extension（重定向自Brand stretching）
品牌延伸 是指品牌形成之后，运用品牌本身具有的影响力，将其运用到相关产品或类别中去的企业发展策略。 例子: 皇马足球队卖运动服装。
英语百科
Brand extension 延伸品牌（重定向自Brand stretching）
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. |
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