On the one hand, the cost structure, the capital that's required is high.

一方面，成本结构，所需的资金很高。

It is the way we create a cost structure so we can deliver delightful new products at affordable costs.

这是我们创建成本结构的方式，因此我们可以以可承受的成本提供令人愉快的新产品。

I mean, one of the key differences is the price of it and the way that that cost structure is set up.

我的意思是， 关键区别之一是它的价格和成本结构的建立方式。