This quirk is called the sunk cost fallacy.
这种怪癖被称为“沉没成本谬误”。
Sunk cost
原声例句
Crash Course 职场商务篇
简单心理学
No matter what the explanation, though, sunk costs are still sunk costs.
不管怎么解释，沉没成本仍然是沉没成本。
托福口语备考指南
The vacuum now becomes a sunk cost.
这个吸尘器就成为了一个沉没成本。
简单心理学
And they argue that a sunk cost is irrational.
他们认为沉没成本不合理。
托福口语备考指南
Therefore, this is a great example of a sunk cost.
因此，这是沉没成本的一个很好的例子。
Crash Course 职场商务篇
Look out for common psychological errors like anchoring or the sunk cost fallacy.
注意常见的心理错误，比如锚定或沉没成本谬误。
简单心理学
Other studies have postulated that the sunk cost effect can be explained by loss aversion.
其他研究假设，沉没成本效应可以用损失规避来解释。
经济 Crash Course
A sunk cost is a cost that's already been paid and can't be recovered.
沉没成本是已经支付并且无法回收的成本。
托福口语备考指南
The professor further delves into this subject by giving a real-world example of a sunk cost.
教授通过举一个沉没成本的真实例子进一步研究了这个话题。
托福口语备考指南
From the reading passage, a sunk cost is described as an unrecoverable spent sum.
在文章中，沉没成本被描述为不可挽回的花费。
经济 Crash Course
The money spent on developing the first product is a sunk cost and should be ignored moving forward.
开发第一款产品花得钱就是沉没成本，在转向下一款产品时应该被忽略。
简单心理学
Furthermore, a number of factors can potentially influence whether you still go in on a sunk cost.
此外，一些因素可能会影响你是否仍然对沉没成本进行投注。
简单心理学
And the more we've invested in a sunk cost, the more likely we are to commit to it.
我们对沉没成本的投入越多，我们就越可能坚持下去。
经济 Crash Course
Economics tells us to think about sunk costs and focus instead on the benefits and costs in the future.
经济学告诉我们要考虑沉没成本，不要关注未来的收益和成本。
简单心理学
But while a lot of us have used sunk costs to justify our choices… it shouldn't make sense.
但是，虽然我们中的很多人都用沉没成本来证明自己的选择是正确的，但它并不合理。
简单心理学
For example, one 2007 study suggested that people pursue sunk costs because they don't want to regret giving up.
例如，2007 年的一项研究表明，人们追求沉没成本是因为他们不想为放弃而后悔。
简单心理学
A group from Ohio University published a study in 1985 on the psychology of sunk cost.
俄亥俄州立大学的一个小组，在 1985 年发表了一项关于沉没成本心理学的研究。
经济学人（汇总）
Instead of shaking up markets, bureaucratic CEOs focus on squeezing the most out of their sunk costs and fight to defend niches.
比起颠覆市场，官僚型CEO更注重于尽可能压缩沉没成本和捍卫利基市场。
纽约杂志（视频版）
Economists call this The sunk cost fallacy.
经济学家称之为沉没成本谬误。
《金融时报》 Podcast
One is called the sunk cost fallacy.
一种称为沉没成本谬误。
中文百科
沉没成本 Sunk costs
（重定向自Sunk cost）
在经济学和商业决策制定过程中，会用到“沉没成本（Sunk Cost）”（或称沉淀成本或既定成本）的概念，代指已经付出且不可收回的成本。沉没成本常用来和可变成本作比较，可变成本可以被改变，而沉没成本则不能被改变。在微观经济学理论中，做决策时仅需要考虑可变成本。如果同时考虑到沉没成本（这被微观经济学理论认为是错误的），那结论就不是纯粹基于事物的价值作出的。
举例来说，如果你预订了一张电影票，已经付了票款且假设不能退票。此时你付的价钱已经不能收回，就算你不看电影钱也收不回来，电影票的价钱算作你的沉没成本。
英语百科
Sunk costs 沉没成本
（重定向自Sunk cost）
In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs (also known as retrospective costs) are sometimes contrasted with prospective costs, which are future costs that may be incurred or changed if an action is taken. Both retrospective and prospective costs may be either fixed (continuous for as long as the business is in operation and unaffected by output volume) or variable (dependent on volume) costs. However, many economists consider it a mistake to classify sunk costs as "fixed" or "variable." For example, if a firm sinks $400 million on an enterprise software installation, that cost is "sunk" because it was a one-time expense and cannot be recovered once spent. A "fixed" cost would be monthly payments made as part of a service contract or licensing deal with the company that set up the software. The upfront irretrievable payment for the installation should not be deemed a "fixed" cost, with its cost spread out over time. Sunk costs should be kept separate. The "variable costs" for this project might include data centre power usage, etc.